Vendere può essere a volte un lavoro molto frustrante, ma “Vendere con gioia” è senz’altro molto gratificante sia per il venditore che per il cliente. Ed è proprio questo il titolo del nuovo ebook, acquistabile solo on-line, che potrete trovare nel sito omonimo www.venderecongioia.com.

Vendere con gioia, di Ugo Brusegan, è diretto sia ai commercianti  che agli addetti di tutte le attività  di vendita diretta al pubblico: l’obbiettivo di entrambi è di aumentare le vendite ma la innovativa metodologia esposta nel libro è completamente diversa dagli stereotipi cui siamo abituati. Nessun approccio aggressivo. Bisogna puntare sulla giusta comunicazione.

Si tratta, infatti, di una rielaborazione delle tecniche di vendita americane, che l’autore ha abilmente appreso fin da giovane, riportate però al contesto dei punti di vendita al dettaglio italiani.

Si parte dall’analisi della propria modalità di vendita, che sia in push o in pull, per poi approfondire il concetto trattando della madre di tutte le tecniche di vendita, la famosa AIDA, analizzandola in dettaglio. Per vender bisogna coinvolgere tutti i sensi del cliente. Per esempio la vista: è necessario vestirsi in base al genere di clientela. L’olfatto: il più potente dei nostri sensi perchè stimola il ricordo. L’udito: mai dimenticarsi che la musica fa vendere di più. Il gusto: accogliere i clienti con caramelle o bevande fa sempre un’ottima impressione. il tatto: non possiamo certo toccare un cliente , senza rischiare di essere invadenti, ma un sorriso avvolgente come un abbraccio è sempre la migliore tecnica di vendita.
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